About Us
At Equal Trades, we specialise in supplying specially sourced products to smaller, independent retailers. We understand that independent shops often don’t have the same buying power as larger chains, which is why we focus on giving them access to quality products at competitive prices.
Our mission is simple: to level the playing field. We work closely with trusted suppliers and manufacturers to curate a unique range of goods that help small businesses stand out and thrive in today’s market. Whether you’re a convenience store, boutique, or local shop, we’re here to support you with reliable service, flexible quantities, and personal attention.
We're passionate about helping independent retailers grow — because when small businesses succeed, communities flourish.
Our Services
Product Sourcing
We identify and source high-demand, high-margin products from trusted manufacturers and suppliers worldwide. Whether you're looking for branded goods or private label options, we tailor our sourcing to your specific needs and market.
Supplier & Brand Partnerships
We establish trade accounts and negotiate directly with brands and authorized distributors to secure competitive pricing and reliable supply chains for your business.
Custom Order Management
We offer flexible order solutions tailored to your needs—whether you're a distributor needing pallets or a small wholesaler looking for mixed-carton quantities.
Authenticity Guaranteed
We source only genuine products from verified suppliers to ensure quality and brand trust.
Streamlined Shipping
We handle shipping and customs to get your products delivered quickly and hassle-free.
Market & Trend Analysis
We provide data-driven insights into emerging product trends and market demands, helping you stay ahead of competitors and stock the right products at the right time.
Testimonials
Equal Trades has completely changed how I run my store. As a small corner shop owner, I always struggled with getting quality stock at decent prices. Their flexible order quantities and dependable delivery have helped me stay competitive without overspending. I finally feel supported as a small business.
What I appreciate most is their personal service. The team genuinely listens and understands the needs of independents like us. The products are always well-sourced, reasonably priced, and arrive on time. Equal Trades is not just a supplier — they’re a partner in our growth.
We’ve worked with several suppliers over the years, but Equal Trades stands out. The quality of the goods is consistent, and their team goes the extra mile to make sure we get what we need — even in smaller batches. They’re helping to level the playing field for shops like ours.
As a small retailer, I never thought I could access the kind of products and prices that bigger chains get. But Equal Trades made it possible. They’ve helped me improve my inventory, attract new customers, and grow sustainably. Couldn’t recommend them more.
