Last updated: 26 June, 2025

Equal Trades (a trading name of M ARBITRAGE LTD) is committed to protecting and respecting your privacy. This Privacy Policy explains when and why we collect personal information about people who visit our website, how we use it, the conditions under which we may disclose it to others, and how we keep it secure.

We may update this policy from time to time, so we encourage you to check this page regularly to ensure you are happy with any changes.

If you have any questions about this policy or how we handle your personal data, please contact us at:
support@equaltrades.co.uk

1. Information We Collect
We may collect and process the following personal data:
• First and last name
• Mailing address and postcode
• Email address
• Phone number
• Payment information (e.g. card details)
• IP address and location data

2. How We Collect Information
We collect your information through:
• Website account registration
• Order forms and checkout
• Email or phone contact
• Newsletter sign-ups or promotional forms

We use your data to:
• Fulfil orders and manage deliveries
• Provide customer service and respond to enquiries
• Send updates, promotions, or offers (where opted-in)
• Improve website performance and security

3. Interaction and Tracking
We gather certain technical and usage data when you interact with our website, including:
• Pages visited
• Time spent on the site
• Browser and operating system details
• Date and time of visit
• Referring website

4. Cookies and Log Files
We use cookies to help us understand how our website is used and to improve your experience. Cookies may collect information such as:
• IP address
• Browser type
• Operating system
• Pages viewed
• Session duration

You can disable cookies in your browser settings, but this may impact some features of the website.

5. Data Sharing
We do not sell, rent, or trade your personal information. We only share data when necessary to:
• Process payments securely
• Fulfil orders through delivery partners
• Comply with legal obligations or court orders

6. Data Retention
We retain personal data only as long as necessary. Typically, your information will be stored for up to 1 year after your last interaction, unless legally required to keep it longer.

7. Data Storage and Hosting
Our website is hosted by Hostinger. Your personal data may be stored or processed in the UK or USA. We take appropriate measures to ensure data remains secure during any such transfers.

8. Your Rights
Under the UK GDPR, you have the right to:
• Access the data we hold about you
• Request corrections or updates to your data
• Ask for your data to be deleted
• Object to certain processing activities
• Request a copy of your data in a portable format

To exercise these rights, email us at support@equaltrades.co.uk

9. Security Measures
We implement appropriate technical and organisational measures to keep your personal data secure, including:
• SSL encryption
• Secure payment processing
• Firewall and malware protection
• Restricted access to data
• Regular website and server monitoring

While we strive to protect your information, no method of transmission over the internet can be guaranteed 100% secure.

10. Changes to This Policy
This policy is available at all times at https://equaltrades.co.uk/privacy/
We may revise this policy to comply with legal changes or to reflect updates in how we operate. Please revisit this page periodically.

11. Acceptance of Policy
By using our website, you confirm that you have read, understood, and agreed to this Privacy Policy, including how we use cookies and process personal data.